We collaborated with WAGYUMAFIA to create a unique dining experience at Paradise City in Incheon for the opening of Frieze Seoul 2023. Our focus was on establishing an inviting art deco atmosphere that engaged our guests.
To evoke a sense of childhood nostalgia, we crafted a hands-on menu featuring paper fortune tellers that displayed our menu listings. Handcrafted ceramics served as spoon rests, each with its own distinct pattern, while a variety of candle holders of different heights added visual interest to the tables.
As guests entered the dining room, they were greeted by a vibrant display. We included smoke effects to enhance the entrance experience. Throughout the dinner and afterparty, hand-painted illustrations decorated the space, aiming to spark fond memories and create a lively, enjoyable atmosphere for everyone.