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Frieze VIP After Party
흥:Heung

01 . 09 . 22

Paradise Art Lab, Seoul

In 2022, within the Frieze Seoul pop-up exhibition hosted by Paradise Art Lab, DA Collective curated an after-party event named "흥" (Heung), a Korean word that encapsulates the essence of profound …

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Exhibition Identity

🛠️

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Venue

Paradise Art Lab, Seoul

Collaborators

Qhee Han
Psients
Jeffrey Kim
Youngkak Cho
STUFF Design
EFG
Viia Yeon
Gyounghwan Lim

In 2022, within the Frieze Seoul pop-up exhibition hosted by Paradise Art Lab, DA Collective curated an after-party event named "흥" (Heung), a Korean word that encapsulates the essence of profound joy. Through a rich tapestry of multimedia and installation art, the gathering aspired to offer a multi-sensory journey, delving deep into the elusive realm of Heung.

This pop-up exhibition spanned three levels, showcasing the creations of artists whose works delved into the intricate nuances of Heung in innovative and distinctive ways, offering attendees a fresh perspective on this complex and enigmatic emotion.
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Services

Art Direction
Event Curation
Spatial & Set Design

Contact

hello@dadadacollective.co
Instagram

About

Dadada is a dynamic collective based in London, weaving together diverse narratives to craft a singular story.

We specialize in curating events, designing spaces, and orchestrating exhibitions.

Collaboration

Our philosophy is rooted in collaboration. We partner with individuals and groups from various backgrounds, encompassing not just designers but also cooks, artists, performers, and beyond.

Tactile & Sensory

We believe in unique storytelling, Our projects are fluid, each undertaking is unique with its own narrative, characters, and memories.

Our work centres around the belief in the importance of engaging the senses through tangible interactions to create lasting memories. We focus on what can be seen, tasted, touched, and smelled, aiming to craft unforgettable sensory journeys for our audience.